In September 2009, Go Daddy announced it would be returning advertisers in the 2010 Super Bowl, purchasing two spots. The commercials "Spa" and "News" starred Go Daddy Girl and racecar driver Danica Patrick. In "Spa," Patrick is getting a lavish massage when the masseuse breaks into a spontaneous Go Daddy Girl audition. The second advertisement called "News" has news anchors conducting a 'gotcha' interview with Go Daddy Girl Danica Patrick about commercials known for being too hot for television.
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According to Akamai, there was a large spike in Internet traffic late in the fourth quarter of the game. This spike was tied to Go Daddy 's "News" advertisement airing. CEO Bob Parsons said Go Daddy had "a tremendous surge in Web traffic, sustained the spike, converted new customers and shot overall sales off the chart.
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