In 2010, Go Daddy was again the presenting sponsor for the live race broadcast and the primary sponsor for IndyCar driver Danica Patrick. And, for the first time ever, Go Daddy broadcast user-generated commercials as part of its advertising strategy.The top three winners of Go Daddy 's "Create Your Own Commercial" contest had their ads air during the race broadcast. Creators of the first place advertisement "Go Momma" received $100,000 in cash.The commercial features a mother who creates a Web site with Go Daddy in order to save time and still keep in touch with her family. In the thirty-second story, she posts her cherished family recipes on her Web site, even though she's not tech-savvy. The grand prize winner of the user-generated content contest is not only cleavage-free and smarm-free, it also celebrates an empowered woman of a certain age who uses Go Daddy to help her solve a family problem.
In 2009, for a third consecutive year, Go Daddy was the presenting sponsor of the Indianapolis 500 race broadcast on ABC. Go Daddy also debuted a new commercial called "Speeding" during the Indy 500. The commercial features Danica Patrick getting pulled over for speeding by a female cop wanting to be a "Go Daddy Girl". The advertisement teases to an edgier Web version that drove a 570% traffic increase to GoDaddy.com.
For the Las Vegas race in 2011, Go Daddy launched the Go Daddy IndyCar Challenge where the only participent, driver Dan Wheldon, would have won $2.5m each for himself and randomly selected fan, Ann Babenco, if he won the race, starting from last place. A 15 car pile up 12 laps into the race injured 4 drivers and killed Wheldon. New Jersey On-Line - IndyCar driver Dan Wheldon's death hits home with High Bridge family, October 16 2011 Starting in 2012 Go Daddy will sponsor driver James Hinchcliffe who is replacing Danica Patrick in Indycar.
In 2009, for a third consecutive year, Go Daddy was the presenting sponsor of the Indianapolis 500 race broadcast on ABC. Go Daddy also debuted a new commercial called "Speeding" during the Indy 500. The commercial features Danica Patrick getting pulled over for speeding by a female cop wanting to be a "Go Daddy Girl". The advertisement teases to an edgier Web version that drove a 570% traffic increase to GoDaddy.com.
For the Las Vegas race in 2011, Go Daddy launched the Go Daddy IndyCar Challenge where the only participent, driver Dan Wheldon, would have won $2.5m each for himself and randomly selected fan, Ann Babenco, if he won the race, starting from last place. A 15 car pile up 12 laps into the race injured 4 drivers and killed Wheldon. New Jersey On-Line - IndyCar driver Dan Wheldon's death hits home with High Bridge family, October 16 2011 Starting in 2012 Go Daddy will sponsor driver James Hinchcliffe who is replacing Danica Patrick in Indycar.
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