Is the .XXX an investor’s TLD?
Unlike other TLD launches in the past, this one is not vague about its scope; the ICM Registry’s motto has been “Let’s be adult about it“.
There’s no confusion with anything else: Dot .XXX is all about sex, be it educational information to hard core pornography. Those that want to present it in a bad light have the same issues that the Bush administration had for 8 years.
From a developer’s perspective, the Dot .XXX realm is an opportunity to reach into the adult development community and its clients. There is no doubt that *any* other TLD can do the same, however the suffix “XXX” just screams about specialty.
With every new TLD it’s prudent to never over-invest without much research;never put all your domains in the same TLD basket.
Without a doubt, the Dot .XXX has been the most anticipated and probably the most heavily advertised TLD launch in recent history. Marketing budgets exceeded the “norm” by a long shot.
And why not; the adult entertainment industry is among the healthiest on the planet and volume as well as financial numbers will prove that the Dot .XXX TLD will be successful for years to come.
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