Go Daddy is an Internet domain registrar and Web hosting company that also sells e-business related software and services. In 2010, it reached more than 45 million domain names under management. Go Daddy is currently the largest ICANN-accredited registrar in the world, and is four times the size of its closest competitor. This is largely because of the Super Bowl ads it ran in 2005. The television network caused their second ad to be blanked out, with a media frenzy ensuing.
Go Daddy started advertising in the Super Bowl in 2005. Since then, the company expanded its marketing to include sports sponsorships.
Go Daddy filed for an IPO in 2006, but later canceled it, due to "market uncertainties". In 2011, Go Daddy confirmed that KKR, Silver Lake Partners and Technology Crossover Ventures had closed a private equity deal.
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