GoDaddy template. Strong overtones of sex appeal. A vague description of how the act in the ad actually relates to GoDaddy 's service. The hope at the end that you'll go to their website to see the rest of the ad because, you know, "web content is unrated."
As Horovitz found out from Bob Parsons, founder of GoDaddy , the company really enjoys that template.
"We set the standard of indecency," jokes Parsons, who wears a diamond in his ear and an ever-present smirk on his face. He takes special pride in being widely accused of single-handedly bringing down the tone of Super Bowl advertising.
"My ads never suggest the act of sex," he insists, with a wink. "Any sex in the ads is manufactured in the minds of the viewers."
The problem with GoDaddy 's style—much like Geico's advertisements, in my opinion—is that it doesn't really make you want to use the service. It's entertaining or "sexy" for 30 seconds and than you go on with your life.
Some people might go to the website to see the rest of the ad, but when they get there, are they simply going to buy a web domain for the hell of it.
And they attached their brand name to that feeling. Budweiser sold a comical, fun-loving image with their Super Bowl ads, something that worked with their product.
But are web domains sexy GoDaddy
No, they aren't. Then again, GoDaddy has us talking about the company once more as the Super Bowl approaches, and maybe that's the beauty in what they do. One way or another, you've heard of them.
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