In 1999, the stadium hosted the inaugural Mobile Bowl, which continues today as the GoDaddy.com Bowl. Formerly matching teams from the Mid-American Conference and Conference USA, the bowl announced a new agreement in 2009 to annually feature teams from the Atlantic Coast Conference and the Mid-American Conference beginning with the 2010 game. The agreement, however, was canceled after one year and the bowl's matchup now consists of the Mid-American Conference facing the Sun Belt Conference.
In 2004, the stadium selected and installed FieldTurf as its new playing surface.
On December 6, 2008, the Board of Trustees at the University of South Alabama approved adding football to its intercollegiate athletics program. The move came with the announcement that the team would call Ladd-Peebles Stadium home for at least seven years.
The stadium underwent a $2.2 million facelift which also includes the construction of a 11 luxury sky boxes on the stadium's west side. The project was finished at the beginning of the 2009 season
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