Sunday, 27 May 2012

Apple Looking to Acquire iPhone5.com Domain Name

Whether the next version of the Apple's best-selling smartphone will be called the iPhone 5 or not, the company apparently covets the domain based on that name.


In a complaint filed with the World Intellectual Property Organization (WIPO), Apple is challenging the ownership of the iphone5.com domain name, which is currently used to host a forum for Apple enthusiasts to speculate about the next iPhone.


According to the directory for domain name ownership, Whois, the owner of the iphone5 domain wishes to keep her or his identity private, but the owner's mailing address is a post office box in Fortitude Valley, Queensland, Australia.


Other iphone5 domains listed with Whois include iphone5.net, .org, .biz, .info and .us. Those domains are either not very active or dead ends. None have been challenged by Apple yet, but that's not unusual. In the past, Apple has mostly reserved its challenges to dot-com domains.


Although Apple has paid for some domain names in the past, it recently has resorted to the Uniform Domain-Name Dispute-Resolution Policy (UDRP) to latch onto domain names that violate its trademarks. Those names include iphone.com, ipods.com. wwwitunes.com, appleosxlion.com, and applefans.com.


Apple also won disputes with WIPO over websites that were using the company's name including applesales.com, appleproductsonline.com, appleipods.com, and ipods.com.


Back in July of 2011, the company acquired the rights for both iPhone4.com and WhiteiPhone.com for an undisclosed amount after opting to pay for the domain names.


This took place over a year after the device was launched.


"Apple's pursuit of the iPhone5.com domain is interesting given how slow the company has been to take action to secure domains related to its previous products," wrote MacRumors.


By Apple looking to secure this domain name, it could mean that the company will be naming its next-generation smartphone the iPhone 5 and not "the new iPhone," a name others have rumored for the device.


The name for the next iPhone has been up in the air since it will be the sixth generation iPhone. It would have made more sense to call the 4S the 5 since it was the true fifth-generation version. "The new iPhone" branding would make sense, since Apple has already branded the iPad in a similar way.

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