In-image advertising

In-Image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements.
In-Image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.”  Once a website owner integrates the tool into their publishing system, site visitors can move their mouse over the images to reveal an ad.Most In-Image advertising has the following characteristics:When a user mouses over an image on a website, a small overlay on the lower half of the image appears.The overlay is usually transparent and can be Xed out.Some in-image ad technologies produce a pop-up box when visitors mouse over images.Clicking on the text of an in-image advertisement directs users to a new page.Some examples of In-Image ad providers include GumGum, Stipple, Image Space Media (formerly known as Picad) and Luminate (formerly known as Pixazza).
In-Image advertising works on a cost per click (CPC) or cost per thousand impressions (CPM) model.