History
Larissa Costa, Miss Brasil 2009.
"Miss Brasil" competitions began in the 1920s following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude but failed to place in the competition, much less win the "Miss Universe" title. The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year. In the Brazilian competition Miss Brasil received the Miss Universe title while in the American competition Miss United States received the title. The Miss Brasil competition, like many others in the world, was discontinued as the Great Depression and World War II diverted the world's attention.
The modern pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de São Paulo newspaper.
Under Diários Associados
Carina Beduschi, Miss Brasil 2005.
In following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights of Miss Brasil pageant, when the winners take qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The empire who created Diários Associados, was responsible for diffusion of the national beauties until 1980, when the network Rede Tupi was lost his concessions by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.
The Quintandinha's roots
The Miss Brasil first four editions (1954 to 1957) was held in Palácio Quitandinha, Petrópolis. When Chatô's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, specially now defuncts O Cruzeiro and O Jornal.
All national winners of the pageant in this period were placed at Miss Universe pageant, held in Long Beach, California american state.
Maracanãzinho's "golden years"
On the named Miss Brazil's golden era (began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro), Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.
Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively.(See the winners table for 1959, 1962, 1971 and 1979 results)
Due to fire destruction in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara's Eliane Fialho Thompson was crowned in a event edition held only time in Pavilhão de São Cristóvão (São Cristóvão Pavillion), in a carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via microwaves system powered by Embratel.
In 1973, due to lack of public, media interests and possible feminist protests, organizers moved the place to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Vieira Costa) was the last held in Maracanãzinho's dependencies.
When the Miss Brasil pageant moved to federal capital, Brasília, lack of public continued severally from 1973 to last edition in the city, held in 1980 (when Associados was filed to bankruptcy protection due to closing of seven Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectivelly).
In 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship to Miss Brasil event. So, Catalina Swimwear mark continued its support to organization for same years until mid-80's (when the event broadcasting rights was assumed by SBT).
All brazilian presidents of the period (except Ernesto Geisel) were recepted the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time Paulo Max and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.
Under SBT
When the channels of defunct Tupi was redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.
Criticism
In the '80s, the Miss Brasil pageant was known the most brega period, by opinion of same fans and television critics. The last top 5 obteined by Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country not participied in Miss Universe 1990.
Format changes
In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecasted too same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).
Vera Fischer, Miss Brasil 1969.
Under Marlene Brito and others
In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and producion until 1993, when Leila Schuster was crowned without realization of traditional pageant, but her was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was ownered by various directors, includding the former host in Tupi's period, Paulo Max.
The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcastings of it in 90's.
On the new phase, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).
Locations and venues
1954-1957-Palácio Quitandinha, Petrópolis (RJ);
1958-1972-Maracanãzinho Gymnasium, Rio de Janeiro;
1973-1980-Ginásio Presidente Médici, Brasília
1981-1987-Palácio das Convenções do Anhembi, São Paulo
1988-1989-Teatro Sílvio Santos (SBT Studios), São Paulo
1991-The Gallery, São Paulo
1992-Olympia (concert house), São Paulo
In 1993, the pageant was replaced by a little event, in a fine restaurant of São Paulo, named Leopolldo. At the place, Leila Schuster was crowned.
From 1994 to 1996, Miss Brazil was back to Rio de Janeiro (first, at Ribalta house concert and two years later in Metropolitan, today Citibank Hall).
In 1997, it was held in northeastern city of Teresina, in Pavlihão de Eventos (Events Pavilion) Governador Guilherme Melo.
From 1998 to present, Rio (Hotel Glória, Copacabana Palace, Ribalta, the newest incarnations of Metropolitan and the Vivo Rio space at Museu de Arte Moderna do Rio de Janeiro) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternate the right to venue the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT.
]Winners
Year Miss Brazil State Miss Universe placing
2010 Débora Moura Lyra Minas Gerais
2009 Larissa Costa Silva de Oliveira Rio Grande do Norte
2008 Natália Anderle Rio Grande do Sul
2007 Natália Aparecida Guimarães Minas Gerais 1st runner-up
2006 Rafaela Köhler Zanella Rio Grande do Sul Semifinalist (Top 20)
2005 Carina Schlichting Beduschi Santa Catarina
2004 Fabiane Niclotti Rio Grande do Sul
2003 Gislaine Rodrigues Ferreira Tocantins Semifinalist (Top 10)
2002 Joseane Oliveira * Rio Grande do Sul
2001 Juliana Dornelles Borges Rio Grande do Sul
2000 Josiane Kruliskoski Oderdengen Mato Grosso
1999 Renata Bomfiglio Fan Rio Grande do Sul
1998 Michela Dauzacker Marchi Mato Grosso do Sul Semifinalist (Top 10)
1997 Nayla Fernanda Affonso Micherif Minas Gerais
1996 Maria Joana Parizotto Paraná
1995 Renata Aparecida Bessa Soares Minas Gerais
1994 Valéria Melo Péris São Paulo
1993 Leila Cristine Schuster Rio Grande do Sul Semifinalist (Top 10)
1992 Maria Carolina Portella Otto Paraná
1991 Patrícia Maria Franco Godói São Paulo
1990
1989 Flávia Cavalcanti Rebelo Ceará
1988 Isabel Cristina Beduschi Santa Catarina
1987 Jacqueline Meirelles Distrito Federal
1986 Deise Nunes de Souza Rio Grande do Sul Semifinalist (Top 10)
1985 Márcia Giagio Canavezes de Oliveira Mato Grosso Semifinalist (Top 10)
1984 Ana Elisa Flores São Paulo
1983 Marisa Fully Coelho Minas Gerais
1982 Celice Pinto Marques Pará Semifinalist (Top 12)
1981 Adriana Alves de Oliveira Rio de Janeiro 3rd runner-up
1980 Eveline Schroeter Rio de Janeiro
1979 Marta Jussara da Costa Rio Grande do Norte 3rd runner-up
1978 Suzana Araújo dos Santos Minas Gerais
1977 Cássia Janys Silveira São Paulo
1976 Kátia Celestino Moretto São Paulo
1975 Ingrid Budag Santa Catarina Semifinalist (Top 15)
1974 Sandra de Oliveira São Paulo
1973 Sandra Mara Ferreira São Paulo Semifinalist (Top 15)
1972 Rejane Vieira Costa Rio Grande do Sul 1st runner-up
1971 Eliane Parreira Guimarães Minas Gerais 4th runner-up
1970 Eliane Fialho Thompson Guanabara Semifinalist (Top 15)
1969 Vera Lúcia Fischer Santa Catarina Semifinalist (Top 15)
1968 Martha Maria Cordeiro Vasconcellos Bahia Miss Universe 1968
1967 Carmen Sílvia Ramasco São Paulo Semifinalist (Top 15)
1966 Ana Cristina Ridzi Guanabara
1965 Maria Raquel de Andrade Guanabara Semifinalist (Top 15)
1964 Ângela Teresa Reis Vasconcelos Paraná Semifinalist (Top 15)
1963 Iêda Maria Brutto Vargas Rio Grande do Sul Miss Universe 1963
1962 Maria Olívia Rebouças Cavalcanti Bahia 4th runner-up
1961 Staël Maria da Rocha Abelha Minas Gerais
1960 Jean Gina MacPherson Guanabara Semifinalist (Top 15)
1959 Vera Regina Ribeiro Guanabara 4th runner-up
1958 Adalgisa Colombo Teruskin Guanabara 1st runner-up
1957 Terezinha Gonçalves Morango Amazonas 1st runner-up
1956 Maria José Cardoso Rio Grande do Sul Semifinalist (Top 15)
1955 Emília Barreto Corrêia Lima Ceará Semifinalist (Top 15)
1954 Martha Maria Hacker Rocha Bahia 1st runner-up
Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning.
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