Sonam Kapoor supports breast cancer

Pink gadgets and gizmos and pink hairspray cans. Pink Post-Its and toolkits and NFL players’ hands. Everything’s coming up pink in October for Breast Cancer Awareness Month, with merchandisers marketing and sports teams touting red’s tamer cousin, at least part of the monochromatic proceeds benefiting various cancer research groups. Sold and auctioned items raise money for nonprofit intervention, but the prolific ribbons of “pink” are intended to pack a punch — nudging ladies to do their breast self-exams and get their yearly mammograms.


Harvey’s Wig Villa and Beauty Salon of Beckley is bathed in pink this year for Susan G. Komen for the Cure. Bobbi Harvey secured products for the salon for which the manufacturers donate a portion off the top of their profit.


At Harvey’s, Bobbi sees many clients come in to purchase wigs after they’ve lost their hair to chemotherapy.

“Hair is one of the fastest growing cells, so it is the first to be attacked,” she explains, having served women deeply saddened about their hair loss.


A simple registration process allows participating companies to encourage their employees to simply wear pink as a mark of support for the fight against breast cancer. The underlying concept behind the program is simple — by convincing enough people to take one small step, together, we can reach an incredible goal in awareness building since early detection is the best prevention possible.

Nature's Inventory

More than 40 corporate houses will participate to show solidarity and create awareness for breast cancer among their employees.
Sonam Kapoor, the brand ambassador for the Ogaan Cancer Foundation, says, “It is my privilege to be playing a part in spreading breast cancer awareness. Everyone seems to know someone with breast cancer. I lost an aunt to it. Detecting cancer early is the only way to fight and that requires awareness about tests and a healthy lifestyle. I hope I can make a difference in my own way.”


Archana Pillai, director of Ogaan Cancer Foundation, says “With this programme, we hope to reach a new target audience for our message, and raise awareness among men as well.”