Originally known for appearing in the E! reality television show Keeping Up with the Kardashians, Jenner is now a model in a movement dubbed "the Instagirl era" by Vogue magazine, or "Social Media Modeling" by Harper's Bazaar.
After working in commercial print ad campaigns and photoshoots, Jenner had breakout seasons in 2014 and 2015, walking the runways for high fashion designers during the New York, Milan, and Paris Fashion Weeks. Jenner has done multiple editorials and cover shoots for LOVE and various international Vogue editions, walked for Victoria's Secret, and acts as brand ambassador for Estée Lauder's multimedia ad campaigns. Jenner made her debut at No. 16 on Forbes magazine's 2015 list of top earning models, with an estimated annual income of US$4 million.
Jenner was born in Los Angeles, California, to retired Olympic decathlete champion Bruce Jenner (now Caitlyn Jenner after a 2015 gender transition) and television personality Kris Jenner. Jenner's middle name was a tribute to her mother's best friend Nicole Brown Simpson, who died just before Jenner was conceived.
Jenner was raised in a stepfamily with one younger sister, Kylie, and eight half-siblings.[9] Jenner is half sister to Burt and Casey Lynn Jenner through Caitlyn and first wife Christie Crownover. Through Caitlyn and second wife Linda Thompson, Jenner is half sister to indie pop singer Brandon and The Hills actor Sam "Brody" Jenner. Jenner is maternal half sister to reality television celebrities Kourtney, Kim, Khloé, and Rob Kardashian through mother Kris Jenner.
Jenner was raised with her sister and maternal half-siblings in Calabasas, an upscale suburb west of Los Angeles. Jenner attended Sierra Canyon School before switching to homeschooling in order to pursue modeling. She graduated in 2014.
Other brands have adapted in unique ways to the impact of high-profile influencers on their promotional efforts. Dear Frances footwear brand creative Jane Frances engineered an open-door branding strategy in such a way that her brand is able to successfully do promotional work either with or without influencer input. European ice cream company Magnum moved aggressively into online branding initiatives by featuring Suki Waterhouse and Jenner as company spokesmodels.
In the midst of these changes, tech entrepreneur Frank Spadafora designed his company's D'Marie app as a fashion industry-specific Q Score alternative in order to effectly measure the monetary imprint fashion influencers and brand ambassadors are able to attain. The app's deployment worked to Jenner's advantage; she ranked as D'Marie's #1 fashion influencer across all categories as of February 19, 2016, with the ability to earn between US$125,000 and US$300,000 for a single update to her social media platforms.
In May 2014, Jenner purchased a two-bedroom, 2.5-bath condominium in Los Angeles for US$1.4 million. Jenner acquired a US$100,000 Chevrolet Corvette Stingray as a 20th birthday present in November 2015. Jenner prefers not to comment to the media regarding her love life. Jenner has admitted to having a shy personality on her blog and wrote on her app that "I 100 percent identify as Christian."
Jenner set up an eBay account where she auctions old clothing to raise money for the Children's Hospital Los Angeles. The Kardashian and Jenner sisters used eBay in this way to raise money for their charities in 2013. Jenner joined her family in a charity yard sale on November 10, 2013. Proceeds from the sale were donation-matched and sent to Share Our Strength: No Kid Hungry and the Greater Los Angeles Fisher House Foundation. Jenner and Kim Kardashian attended a Christmas Eve visit with the kids at Children's Hospital Los Angeles on Tuesday December 24, 2013. Jenner joined Khloe Kardashian, Lil Twist, and The Game at PINZ bowling alley in Studio City, California for a charity bowling game on January 19, 2014. The event was held to raise money for The Robin Hood Foundation, a nonprofit for which The Game pledged to raise $1 million USD in donations. The Jenner sisters participated in singer Chris Brown's two Kick'n It For Charity Celebrity Kickball games in Glendale, California on July 19, 2014 and on August 16, 2014. Jenner, Ansel Elgort, Gigi Hadid, and Jenner's agent Ashleah Gonzales encountered unhoused model/actor John Economou in Venice Beach during a fashion shoot on January 31, 2015, a meeting which led to Economou being signed to a Two Management contract by company president Luc Brinker. On February 14, 2015, Jenner appeared at Marc Jacobs' Bookmarc store in New York City for the launch of LOVE magazine issue 13. Jenner posed in a limited-edition T-shirt sale to raise proceeds for Designers Against AIDS.
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