Republican presidential candidate Mitt Romney's urgent task now: Learn the lessons of a primary season peppered with tactical and communications errors that cost time and money while reinforcing doubts about him.
It's a must, even allies say, given that he now faces Democratic President Barack Obama's well-oiled machine, battle-tested and prepared to face the eventual Republican nominee.
At first glance during the primary, Romney's team appeared disciplined compared with his error-prone rivals. He also kept one eye on Obama the whole time.
Yet, Romney gave his primary rivals openings with a series of verbal gaffes that highlighted his vulnerabilities. And he let key states like South Carolina and Colorado slip away by failing to anticipate surging opponents. Unexpected losses in those states dragged out the primary season, preventing Romney from turning his attention to Obama in earnest until earlier this month, when chief GOP rival Rick Santorum dropped out.
Since then, Romney aides have huddled in his Boston headquarters mapping out a general election strategy that they'll try to execute with more precision than they did their primary playbook.
The former Massachusetts governor flew with a head of steam into South Carolina after a New Hampshire victory, and his team all but expected him to cruise to victory in the first-in-the-South primary. But, in a shock to his team, he ended up spending 10 days squaring off against a suddenly ascendant Newt Gingrich, who ultimately ended up winning the state.
Romney then turned to Florida, where he successfully beat back a Gingrich challenge.
But while Romney was doing that, Santorum had skipped ahead to Colorado, and voters in that state were embracing the former Pennsylvania senator as he seized on the breaking debate over the Obama administration's ruling on Catholic hospitals and contraception.
Romney had won Colorado four years earlier, and his team had expected his backers to turn out in earnest again. But by the time Romney turned his attention to Colorado, dropping a token sum on television ads in the campaign's closing days, the state was slipping from his grasp.
"A tactical mistake they made was they did try to win Colorado, and failed," Black said of the Romney campaign. "They got outhustled."
It's a must, even allies say, given that he now faces Democratic President Barack Obama's well-oiled machine, battle-tested and prepared to face the eventual Republican nominee.
At first glance during the primary, Romney's team appeared disciplined compared with his error-prone rivals. He also kept one eye on Obama the whole time.
Yet, Romney gave his primary rivals openings with a series of verbal gaffes that highlighted his vulnerabilities. And he let key states like South Carolina and Colorado slip away by failing to anticipate surging opponents. Unexpected losses in those states dragged out the primary season, preventing Romney from turning his attention to Obama in earnest until earlier this month, when chief GOP rival Rick Santorum dropped out.
Since then, Romney aides have huddled in his Boston headquarters mapping out a general election strategy that they'll try to execute with more precision than they did their primary playbook.
The former Massachusetts governor flew with a head of steam into South Carolina after a New Hampshire victory, and his team all but expected him to cruise to victory in the first-in-the-South primary. But, in a shock to his team, he ended up spending 10 days squaring off against a suddenly ascendant Newt Gingrich, who ultimately ended up winning the state.
Romney then turned to Florida, where he successfully beat back a Gingrich challenge.
But while Romney was doing that, Santorum had skipped ahead to Colorado, and voters in that state were embracing the former Pennsylvania senator as he seized on the breaking debate over the Obama administration's ruling on Catholic hospitals and contraception.
Romney had won Colorado four years earlier, and his team had expected his backers to turn out in earnest again. But by the time Romney turned his attention to Colorado, dropping a token sum on television ads in the campaign's closing days, the state was slipping from his grasp.
"A tactical mistake they made was they did try to win Colorado, and failed," Black said of the Romney campaign. "They got outhustled."
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