Mitt Romney presidential campaign, 2012

 Mitt Romney 2012 Presidential campaign began informally soon after the 2008 Presidential election.
Romney began a full-fledged candidacy in 2011. He filed his organization with the Federal Elections Commission as an exploratory committee, and announced the organization in a video message on April 11, 2011. He officially announced his candidacy in Stratham, New Hampshire, on June 2, 2011.


Exploratory committee
Before a slower start to the presidential campaign by all contenders than four years previous, on April 11, 2011, Mitt Romney announced by means of a video recorded that day at an athletics field at the University of New Hampshire that he had formed an exploratory committee as a first step for a potential run for a Republican presidential campaign, saying, "It is time that we put America back on a course of greatness, with a growing economy, good jobs and fiscal discipline in Washington."
Romney also unveiled his new presidential campaign logo and slogan, "Believe in America". The logo was criticized for bearing too much resemblance to the logo for the toothpaste Aquafresh, and the slogan was criticized for being the same as fellow Massachusetts politician John Kerry in his 2004 presidential campaign.

Romney formally announced his candidacy for the 2012 Republican presidential nomination at an outdoor gathering in Stratham, New Hampshire, on June 2, 2011. In his announcement speech, he pledged to make the U.S. economy the main focus of his campaign, saying "My number one job will be to see that America is number one in job creation."