London files for its own domain name

LONDON is set to get its own web address suffix after an application was filed with internet governing body ICANN.


Behind the idea of a dot London address is the city's official promotion body London & Partners, which hopes having the city name on web browsers around the world will help promote tourism and investment.


"The dot London domain provides a tremendous opportunity to extend the global presence of London across the Internet, and likewise position it as a centre of digital innovation," said Gordon Innes, CEO of London & Partners.


"We believe we are now excellently placed to benefit from the unprecedented opportunities provided by the de-regulation of the internet naming system."


Gordon Innes, chief executive of London & Partners, said the new domain name would bring revenue and jobs to London. "The dot London domain provides a tremendous opportunity to extend the global presence of London across the Internet, and likewise position it as a centre of digital innovation" he said. "We believe we are now excellently placed to benefit from the unprecedented opportunities provided by the de-regulation of the internet naming system."

Peter Dengate Thrush, chairman of Top Level Domain Holdings, of which Minds + Machines is a subsidiary, said: "We are committed to working with London & Partners to ensure that dot London becomes a central part of the city’s promotion and a resource that is of real value to the people, businesses and communities of London. We are honored to have won this contract in the Olympic year which places London at the centre of a global audience."


Would the domain name boost the profile of venues? To comment, register and let us know your thoughts.