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Monday 23 April 2012

Go Daddy Marketing


Chairman and Founder Bob Parsons refers to the marketing as " Go Daddy -esque" which he describes as "fun, edgy, and a bit inappropriate". Most of  Go Daddy 's early television ads starred former WWE Diva Candice Michelle, usually appearing in a sexually suggestive manner. She has been referred to as "Miss GoDaddy.com" or "The  Go Daddy  Girl" by fans and on WWE television shows, where she also does the "Go Daddy Dance" (twirling her arms around her body while slowly turning) as part of her wrestling gimmick.
In 2006, Go Daddy began sponsoring IndyCar driver Danica Patrick, who subsequently joined the "Go Daddy Girl" lineup and began playing a prominent role in the company's commercials. In March 2009, Go Daddy announced professional poker player Vanessa Rousso as the newest  Go Daddy  Girl.Vanessa competed in the Go Daddy sponsored NBC National Heads-Up Poker Championship the same month, finishing second and making history by being the first woman to make it to the finals. Also in March 2009, Go Daddy added pro-golfer Anna Rawson, bringing the Go Daddy Girl spokeswomen count to four. She is edgy, she is fun, she is hotter than firecrackers, she is very clever and everything we look for in a  Go Daddy  Girl, Executive Chairman and Founder Bob Parsons said of Rawson at a news conference in Phoenix. In August 2009, another Go Daddy Girl was announced. A Russian native, Marina Orlova is an online linguist, explaining the origin of words on her HotforWords.com Web site. A New Yorker magazine blogger called her the sexiest philologist in the world.
In 2010,  Go Daddy  announced it is adding "America's Toughest Trainer" Jillian Michaels as a Go Daddy Girl. Michaels joins race car driver Danica Patrick as a  Go Daddy  Girl, a move that Executive Chairman and Founder Bob Parsons said should attract new customers. Michaels is a well-known celebrity, famous for her role as a health and wellness coach on NBC's hit show, "The Biggest Loser".
An order was placed with Orange County Choppers for a custom bike to raise contributions for charity and was revealed in Miami, Florida, and featured the models Candice and Danica. The episode was documented by the reality show American Chopper episode number 82.

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