Rotterdam

Rotterdam, is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam constructed in 1270 on the Rotte River, Rotterdam has grown into a major international commercial centre. Its strategic location at the Rhine-Meuse-Scheldt delta on the North Sea and at the heart of a massive rail, road, air and inland waterway distribution system extending throughout Europe is the reason that Rotterdam is often called the "Gateway to Europe".
Located in the Province of South Holland, Rotterdam is found in the west of the Netherlands and at the south end of the Randstad. The population of the city proper was 616,003 in November 2011. The population of the greater Rotterdam area, called "Rotterdam-Rijnmond" or just "Rijnmond", is around 1.3 million people. Rotterdam is one of Europe's most vibrant, multicultural cities. The city is known for its university (Erasmus), its cutting-edge architecture, its lively cultural life, its striking riverside setting, its maritime heritage and the Rotterdam Blitz.
The largest port in Europe and still one of the busiest ports in the world, the port of Rotterdam was the world's busiest port from 1962 to 2004, at which point it was surpassed by Shanghai. Rotterdam's commercial and strategic importance is based on its location near the mouth of the Nieuwe Maas (New Meuse), one of the channels in the delta formed by the Rhine and Meuse on the North Sea. These rivers lead directly into the centre of Europe, including the industrial Ruhr region. Rotterdam is currently bidding to host the 2018 Summer Youth Olympics.


Composition


On 1 January 2007 (source: Statistics Netherlands), the municipality covered an area of 319 km2 (206.44 km2 of which is land) with a population of 603,425. It is part of a larger metropolitan area with a total population (including Dordrecht and surrounding cities) of approximately 1.6 million. In 1965, the municipal population of Rotterdam reached its peak of 731,000, but by 1984 it had decreased to 555,000 as a result of suburbanization.
Rotterdam consists of 14 submunicipalities: Centrum ('Center'), Charlois (including Heijplaat), Delfshaven, Feijenoord, Hillegersberg-Schiebroek, Hoek van Holland, Hoogvliet, IJsselmonde, Kralingen-Crooswijk, Noord, Overschie, Prins Alexander (the most populous submunicipality with around 85,000 inhabitants), and Rozenburg. One other area, Pernis, does have an official submunicipality status since 3 march 2010.
The current size of the municipality of Rotterdam is the result of the amalgamation of the following former municipalities, some of which now are a submunicipality:
Delfshaven (added on 30 January 1886)
Charlois (added on 28 February 1895)
Kralingen (added on 28 February 1895)
Hoogvliet (added on 1 May 1934)
Pernis (added on 1 May 1934)
Hillegersberg (added on 1 August 1941)
IJsselmonde (added on 1 August 1941)
Overschie (added on 1 August 1941)
Schiebroek (added on 1 August 1941)
Rozenburg (added on 18 March 2010)


Commerce and industry


Gebouw Delftse Poort, one of the tallest office buildings in The Netherlands
Rotterdam has always been one of the main centers of the shipping industry in the Netherlands. From the Rotterdam Chamber of the VOC, the worlds first multinational, established in 1602, to the merchant shipping leader Royal Nedlloyd established in 1970, with its corporate headquarters located in the landmark building the 'Willemswerf' in 1988. In 1997 Nedlloyd merged with the British shipping industry leader P&O forming the third largest merchant shipping company in the world. The anglo-Dutch P&O Nedlloyd was bought by the Danish giant corporation 'AP Moller Maersk' in 2005 and its Dutch operations are still head quartered in the 'Willemswerf'. Rotterdam is also home to the Dutch half of the anglo-Dutch consumer goods giant Unilever, and Mittal Steel Company N.V., subsidiary of Luxembourg-based Arcelor Mittal, the world's largest steel company.
The Erasmus University has a strong focus on research and education in management and economics. The University is located on the east side of the city and is surrounded by numerous multinational firms. On Brainpark I, Brainpark II, Brainpark III and Het Rivium are located offices of major multinationals. In the center of the city are the above-mentioned Unilever offices, but also Robeco, Fortis (including Mees Pierson and Stad Rotterdam Verzekeringen), ABN AMRO, ING (Nationale Nederlanden), the Rotterdam WTC, and the before mentioned Maersk Line who incorporates the Dutch merchant marine legacy.
The City of Rotterdam makes use of the services of semi-government companies Roteb (to take care of sanitation, waste management and assorted services) and the Port of Rotterdam Authority (to maintain the Port of Rotterdam). Both these companies were once municipal bodies, now they are autonomous entities, owned by the City.
Being the largest port and one of the largest cities of the country, Rotterdam attracts many seeking for a job, especially in the cheap labour segment. The city's unemployment rate is 8.5%, twice the national average.


Tour De France
In November 2008 Rotterdam was chosen as the host of the Grand Départ of the 2010 Tour de France. Rotterdam won the selection over the Dutch city of Utrecht. Germany's Düsseldorf had previously also expressed interest in hosting. The Amaury Sport Organization (ASO), organizer of the Tour de France, said in a statement on its web site that it chose Rotterdam because, in addition to it being another big city, like London, to showcase the use of bikes for urban transportation, it provided a location well positioned considering the rest of the route envisioned for the 2010 event.
The start in Rotterdam was the fifth in the Netherlands. The prologue was a 7 km (4.35 mi) individual time trial crossing the centre of the city. The first regular stage left the Erasmusbrug and went south, towards Brussels.


Beaches


Between the summers of 2003 and 2008 an artificial beach was created at the Boompjeskade along the Nieuwe Maas, between the Erasmus Bridge and the Willems Bridge. Swimming was not possible, digging pits was limited to the height of the layer of sand, ca. 50 cm. Alternatively people go the beach of Hoek van Holland (which is still a Rotterdam district) or one of the beaches in Zeeland: Renesse or the Zuid Hollandse Eilanden: Ouddorp, Oostvoorne.


Shopping


Well-known streets in Rotterdam are the shopping center the Lijnbaan (the first set of pedestrian streets of the country, opened in 1953), the Hoogstraat, the Coolsingel with the city hall, and the Weena, which runs from the Central Station to the Hofplein (square). A modern shopping venue is the Beurstraverse ('Stock Exchange Traverse), better known by the informal name 'Koopgoot' ('Buying/Shopping Gutter', after its low-lying position, crossing Rotterdam's main street Coolsingel below street level).
The main shopping venue in the south of Rotterdam is Zuidplein, which lies close to Ahoy' Rotterdam, an accommodation center for shows, exhibitions, sporting events, concerts and congresses. Another prominent shopping center, called Alexandrium (sometimes still called by its former name Oosterhof), lies in the east of Rotterdam. It includes a large kitchen and furniture center.