Using the Mobile UC Client, an employee's personal mobile number and business landline number are both instantly accessible from a user's smartphone. Mobile employees can place calls and answer them from their work number even when away from the office. Calls initiated from the mobile phone's business identity are routed through the existing corporate IP PBX system and display the employee's business number to callers. The business identity mode allows companies to leverage the benefits of their PBX system by routing mobile calls through the existing IP PBX system to maximize Least Cost Routing for savings on international and intra-company calls, while also maintaining business credibility to customers and prospects who see the business number in their caller ID. Employees can access voicemail and other frequently used desk phone features, such as call hold, transfer and conference capabilities, from their smartphones, which helps increase productivity and support the mobile office experience.
"The Mobile Unified Communications Client from Verizon Wireless revolutionizes the concept of the office phone," said Bill Versen, director, Advanced Mobile Communications, Verizon Wireless. "Convenience is key, especially when a professional spends time both in their traditional office as well as going on the road. The Verizon Wireless Mobile Unified Communications Client makes it a seamless, easy-to-use experience that satisfies the customer needs for simplification and lower cost solutions. In addition to being backed by the nation's most reliable network, the whole package is easy to deploy and to manage, so enterprises can reap the benefits of fixed mobile convergence without the need for additional hardware or sacrificing information security."
To maximize the full experience of the Mobile UC Client, Verizon Wireless developed the enterprise-class Mobile UC Docking Station (sold as a complementary accessory) to connect Android smartphones to a business' Ethernet. Similar to a traditional office phone with standard functions, such as enterprise directory access, "do not disturb," speakerphone and voicemail, the docking station leverages Android smartphones to power the office phone experience. When the mobile phone is docked, it doesn't use wireless minutes for calls. The accessory requires minimal IT services to deploy and manage, while the cost is significantly less than traditional IP desk phones.
"Employees' work habits and technology have evolved dramatically over the past few years and it's time for the office phone to evolve with it," said Mike Sapien, principal analyst, Enterprise Practice, Ovum. "Enterprises need to deploy smart solutions to adapt to the new mobile enterprise model while leveraging the best of the wireless and wireline worlds. Corporate IT will need solutions that satisfy the employee habits and take advantage of the corporate ICT resources. Integrated mobile UC solutions, like this one offered by Verizon Wireless, will be necessary to meet this requirement."
Set-Up, Compatibility and Pricing
Deployment for the Mobile UC Client is easy and does not require any additional hardware purchases. The enterprise's IT department is provided with a configuration tool that allows them to establish profiles for end users specific to their PBX identities. The Mobile UC Client is deployed by download from V CAST Apps store. All existing parameters for smartphone usage, existing PBX calling restrictions and policies, and security settings are maintained with the client.
Verizon Wireless' Mobile UC Client is compatible with leading IP PBX manufacturers, including Cisco Unified Communications Manager 6.1.4 and above and Avaya Communication Manager 5.2 and above.
Mobile phones drive digital traffic around the world, while tablets are gaining steam. The share of non-computer traffic for the U.S. stood at 6.8 percent in August 2011, with approximately two-thirds of that traffic coming from mobile phones, and tablets accounting for much of the remainder.
Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. In August 2011, more than one third (37.2 percent) of U.S. digital traffic coming from mobile phones occurred via a WiFi connection. This percentage grew nearly 3 points in just the past three months. On the other hand, tablets, which traditionally required a WiFi connection to access the Internet, are increasingly driving traffic using mobile broadband access. In August, nearly 10 percent of traffic from tablets occurred via a mobile network connection.
Today, half of the total U.S. mobile population uses mobile media. The mobile media user population (those who browse the mobile web, access applications, or download content) grew 19 percent in the past year to more than 116 million people at the end of August 2011.
iPads dominate among tablets in driving digital traffic. In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic).
In the U.S., tablet users display the characteristics of early technology adopters: young males in upper income brackets. In August, 54.7 percent of all tablet owners were male and nearly 30 percent were age 25-34. Nearly half (45.9 percent) of tablet owners belonged to households earning $100K and more.
Nearly half of tablet owners made or completed a purchase on their tablet. Tablet owners exhibited significant use of their devices throughout the entire online shopping process - from doing the initial planning, conducting product and store research, making price comparisons, to finally transacting. In the past month, more than half of tablet owners looked up product or price information for a specific store (56 percent) and read customer ratings and reviews while on a tablet (54 percent).
Nearly 3 out of 5 tablet owners consume news on their tablets. 58 percent of tablet owners consumed world, national or local news on their devices, with 1 in 4 consuming this content on a near-daily basis on their tablets.
Tablets facilitate real-time social networking. Nearly 3 in 5 tablet owners updated their social networking status or commented on others' status on their device during September, while slightly less than half shared their location using a location-sharing site during.
The incremental reach through mobile and connected devices should not be underestimated. In the case of a publisher such as Pandora, the incremental reach of additional channels, such as connected devices, is significant. In August 2011, the additional mobile and connected device audience for Pandora accounted for more than half of their total cross-platform audience.
iOS is Leading Connected Device Platform by Device Share and Traffic Share Although the Android platform accounts for the highest share of the smartphone market (43.7 percent in August), its total audience among mobile and connected devices in current use is eclipsed by the Apple iOS audience. The iOS platform had the highest share of connected devices and smartphones in use at 43.1 percent, fueled by the iPad's dominance in the tablet market, while Android accounted for 34.1 percent of the total mobile and connected device universe.
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