Melania Trump club

Melania Trump club

Sunday 16 October 2011

Hollywood Breast Cancer Support

LOS ANGELES, CALIF. -- CaptionAs if you needed an excuse to shop, now you’ve got a great one!!! Join in the crusade against cancer by going “pink” this month!


CHIC FOR A CAUSE Jennifer Hudson is the 2011 Ambassador for EIF’s Women’s Cancer Research Fund and 100% of proceeds from the Key to the Cure shirt created by Elie Tahari will go to the fund. Available exclusively at Saks, $35. Saks will also donate 2% of the company’s sales October 20-23 to women’s cancer charities. www.saks.com


GOOD JEANS Check out Reese Witherspoon, the Honorary Chairperson for the Avon Foundation for Women, in this stylish pink denim jacket! It’s one of the company’s “empowerment” products and 100% of the net profits go to the Avon Breast Cancer Crusade. Available for $45 through an Avon sales representative and online at www.avon.com.


SWEET TREAT Crumbs Bake Shop is offering a yummy limited edition Pink Ribbon Cupcake with $1 from each purchase of the cupcake donated to the National Breast Cancer Coalition Fund. Available through October 16th at Crumbs locations and online at www.crumbs.com.


PINK KICKS Celebrate a survivor with New Balance’s ‘Lace Up for the Cure” pink running shoes, which you can customize with the name of a survivor. The company will contribute 5% of the suggested retail price of sales from the Lace Up for the Cure Collection with a guaranteed minimum donation of $500,000 to Susan G. Komen for the Cure. $155 at www.newbalance.com


A portion of the proceeds from every flight during the month of October will go to the Susan G. Komen for the Cure Foundation, the country's premiere charity for the past 30 years benefitting breast cancer research and education.
iFly is inviting Hollywood stars and personalities to come and fly for charity throughout the month and plans to announce a celebrity ambassador for the event.
Recent stars testing the iFly Hollywood skies include Oscar® winning actor Robert Downey, Jr.
Over 40,000 American every year die from breast cancer and 190,000 new cases are annually diagnosed.
While the breast cancer cause over three decades has featured many novel fund raising ideas, the iFly tie-in ranks among one of its most unusual efforts.
"Despite skydiving's macho image, our indoor vertical wind tunnel experience is a family affair, attracting a number of women fliers, so supporting the Susan G. Komen is a great fit for our customers," says Brianna Cook, Director of Marketing.
The U.S. Military began building vertical wind tunnels for freefall training in 1964.
In 1982, the first tunnels for the general public opened. While these tunnels were great fun, they only approximated true freefall, and were difficult to master. In the years to follow, tunnel flyers began advancing their skills quickly. These "tunnel rats," as they are affectionately called, began to dominate skydiving competitions. It became clear that tunnels were the ultimate training method, and the quest to design one that would more accurately simulate freefall was born. In 1998, the call was answered when the world's most advanced vertical wind tunnel was opened on which the 5 year-old iFly Hollywood experience is based.


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